Tequesan is a company that was started in Donostia / San Sebastián spain to sell Venezuelan food Tequeño. It is a fried breaded cheese stick that is famous in Venezuela. Client wanted a logo with text part of logo design. It also needed to depict Tequeño prominently. The location of the business was required as a tagline. Logo also needed to be in aspect ratio suitable for display picture layout of online platform like Facebook and Twitter.
We knew that for a single item food business, the item should be prominently presented inside the logo design. We started with a sketch of Tequeño that would serve both purpose of presenting the outer look and its insides. We used vintage logo for the design because it would accommodate the menu item with text part of the logo. The name of the business was used on the ribbon while the location was put under the logo as requested by the client. Tequeño was presented in the upper part of the logo with minimalist beautiful design. We used vivid colors to make the design modern and trendy. The client was really happy with what we came up with for the design of the logo.