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Websites development for hotels: 5 things you need to know

Hotel websites and how to improve them. As a hotel owner, optimizing a website or creating a new one from scratch can be a daunting task, especially in a rapidly changing market like online travel. The following guides help hoteliers overcome these challenges, from initial design and content creation to SEO tips, marketing strategies, and reputation management. This five-step reference guide gives you an overview of everything you need to know to run and operate your website.

1.   User experience

Understanding the basics of user experience is key to providing users with the best online experience that enhances conversions. The following points should be kept in mind when you start designing your website.

·         The Importance of Responsive Design

The content must be optimized to create an effective user experience for each device used. Responsive design makes it easy to view and interact with content on desktops, tablets, and mobile devices. Responsive design is easier than creating and managing a separate “mobile version” of the website.

Online Travel Agencies (OTAs) specializes in web design based on business optimization rules. These principles include creating personalized messages, simplifying the booking process by asking for minimal information, and facilitating management. Hotel owners can replicate these attractive booking methods with relatively little customer investment.

·         Disabled Access

Hotel websites must comply with and conform to national and international disability standards. It means making the site accessible to the blind and deaf. Fortunately, making a hotel website accessible is not difficult. Just follow the rules and instructions to build ADA compliant hotel website.

·         Design and planning

The first impression a user has of a website can significantly impact the decisions they will have to make. A site that visitors love can entice them to make an ultimate booking. Hence, your website design must be stunning because it greatly impacts your customer’s perception.

·         Design and branding

Your website’s layout should immediately tell you what your hotel has to offer. Do you want to experience the luxury of the old world or the modern urban environment? Factors such as color choice and typography can significantly influence this initial impression.

2.   Photography

The images on your website should help you tell your hotel’s story and make you want to spend a few days with you. Use a variety of shots, portraits, close-ups, and panoramas when selecting images for your website. (No need for flashy gadgets. There is a way to get the best hotel photos from your smartphone.) Also, choose only those photos relevant to your page’s theme. It looks great on your desktop, tablet, or mobile phone.

3.   Copywriting

The key to effective hotel copywriting is to think with the client’s mind. Besides, focus on those factors that are really important to them, if not fundamental. Your texts will also be much more effective when you manage to convey your personality. As tempting as trying to capture any customer, writing copy that captures the right customers for your business will have a bigger impact on your conversions.

4.   SEO

Every new website should have an SEO plan to ensure that your hotel gets the most exposure on the internet. Whether opening a new website or redesigning, you should ensure that all the technical and internal elements are in place during the upgrade.

·         Optimized URLs and Meta Descriptions

After your domain, the URL is the most important part of the overall layout of your website. How do you create a URL suitable for SEO? First, make sure the URL is descriptive, simple, and easy to display on all devices (desktop or mobile phone) and helps your users remember your site’s content. Avoid using dots or spaces. Avoid references that extend the charging time.

While the Meta description no longer contributes to your ranking, it does help boost the search engine click-through rate (CTR) of the link. Meta descriptions are informative and branded and should provide their own value proposition that encourages viewers to click on the link.

·         Site redesign without harming SEO

Changing your website content or structure can damage your current search results if you’re not careful. So it’s a good idea to be aware of comments that can help you build a new website. It should be done before, during, and after. Determine with Google Analytics which pages need improvement and the possible impact of any changes.

Before you begin, check all links and create an XML sitemap to help search engines crawl your site. If you’re online, check the Google Search Console for typos that need fixing.

·         Reputation management

Once your website is online, you will need to maximize your web presence. To start, create an account using the name of your hotel on the major social networks in order to prevent other hotels or companies from using that name before you, then plan a social media marketing plan that allows you to engage your potential customers.

It will also be very important to try to encourage your guests to leave reviews on dedicated portals and respond to all negative reviews quickly and professionally. If your hotel receives positive reviews, be sure to share them on social networks and post them on your site. Many people read dozens of reviews before booking a hotel.

5.   Engaging content

Creating a good website focused on efficiency is half the battle. After developing a website, focus on creating informative and revealing content that appeals to your audience. To encourage your visitors to your site, you need to fill them with engaging and unique content that attracts them to stay in your hotel.

·         Video content

According to a Google report, 66% of people watch travel-related content while planning one. Therefore, posting videos on your website and social networks is a great way to immediately capture the interest of potential customers.

A promotional video can be posted on the homepage of your website to show the rooms, services, and location where the hotel is located.

It can also be used as a marketing tool to drive traffic to the site. For example, posting video content on relevant social media channels can grab the attention of a hotel’s core audience, influencing decision-making early in the journey.

·         Blogging

Many hotels choose to blog solely for SEO purposes, which is a mistake. SEO benefits are obtained only when you are able to engage visitors to your site to deepen the content they are visiting. If your visitors find what they find uninteresting, they leave your site, and google, thanks to this, can understand that your content is not of value.

On the other hand, it can be a very effective marketing tool when a blog is influential and designed for a specific purpose. In addition to getting links from influencer sites, a blog can increase direct bookings and build trust in your brand.

Hotel websites as a marketing tool

As the online tourism market continues to become increasingly competitive, hotels will need to consider their websites as their main sales channel.

In the modern era, your hotel website must no longer be a form of the sterile showcase but, rather, an e-commerce site. It must be designed and optimized to sell through a good user experience, a modern design, and engaging content. When these elements are combined properly, a hotel website can become a powerful tool for generating direct bookings.

Final Thought

Obviously, this is only a small guide because the topics covered would require hours and hours of in-depth analysis.

My advice, therefore, is never to stop studying these topics and always go to the bottom of all issues. The time wasted studying how to improve your website will certainly pay off in your results.

If you’re a hotel owner and considering web development services, count on us. Our comprehensive Web Development Services will help you enhance your ROI.


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